Vitra started as a simple tag inside email exchanges.
A way to organize and highlight references that were constantly being shared between teams.
Over time, this habit evolved into a newsletter. Created and managed by Model, it became a structured space for curated content focused on advertising, visual culture, and creative direction. What began as internal sharing gradually expanded into a public editorial project.
As the project grew, Model transformed the newsletter into a product.
Today, Vitra is a platform that functions as an organized archive of curated advertising videos and artists, designed to be searchable, contextual, and relevant over time.
Beyond the platform, Model continues to operate Vitra on a daily basis.
Editorial direction, content curation, and social media management are handled as an ongoing system, ensuring consistency, visibility, and growth across channels.
Curation remains at the core of Vitra.
Each video and artist is selected to reflect quality, intention, and craft, forming a living catalog of contemporary advertising and visual storytelling.
TEAM
Branding: FIl
Development: Acaptha
